• Research has found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics. More than 34% of the people worldwide use email. That's about 2.5 billion people.
• The world sends approximately 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email. Email marketing accounts for nearly 7% of all customer acquisitions that occur online.
• Studies report that about 91% of people use their smartphones to access their email, this compared to 75% of the people who use their smartphones for social networking. Email marketing is a very personal way of reaching your target customers and actually works best when it is personalized. Email can be tailored to customer actions so that every communication is relevant to their interest. Email marketing allows business owners to reach a large number of consumers at a rate of nearly almost nothing per message, unlike phone calls, postage mail, or newspaper, radio, and TV ads. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.
• Email does not have to be SPAM - and it should never be! It can be used thoughtfully to build loyalty and trust in your brand. Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or startup marketing strategy as a whole, using email will allow you to see results straight away.
• Let Evolution help you with your email marketing strategies and blast your emails for you as we offer the service to do it for you on a consistent basis. We charge on a per-month basis and we do it depending of course on how frequently you would like us to blast out your emails for you and the complexity of editing the content each day or week is as well. A binding contract may also be applied for us to do this on your behalf. This service is very important to you and your company to drive traffic to your website, keep your customers engaged and purchasing, and more importantly, they WILL NOT FORGET ABOUT YOU, as the more frequent we send out the emails, the more they will be reminded of your company and website.